Why Your Job Spec is Your First and Only Chance to Impress
Why Your Job Spec is Your First and Only Chance to Impress
Good education sector candidates are always hard to come by. In today’s market, those actively looking for roles often have multiple options on the table. That’s why your job specification matters, it’s your first impression, and you rarely get a second chance.
Outdated Specs Can Cost You
Too often, schools are still using job descriptions and person specifications that haven’t been reviewed in years. I know updating them can feel time-consuming, but in the current market, it’s more important than ever.
I’ve lost count of the times candidates were initially put off by a job advert, only to change their minds once I explained the real story behind the role and the school. That early messaging matters; it sets the tone for the entire recruitment journey.
Be Honest About What’s “Essential”
If your spec lists outdated responsibilities, vague expectations, or “essential” criteria that aren’t truly essential, you could be losing brilliant candidates before the conversation even starts.
Many candidates won’t apply if they feel they don’t tick every “essential” box, even if they’re an excellent fit in every other way. Being clear, realistic, and transparent will encourage more high-quality applicants to engage.
Think of Specs as Marketing Tools
In today’s competitive recruitment market, job adverts, person specifications, and job descriptions aren’t just HR paperwork - they’re marketing tools. They need to be:
Clear
Current
Compelling
Your goal is simple: give candidates a reason to lean in, not scroll past.
Final Thought
A well-crafted spec sets the stage for attracting the best people, reflecting both your school’s values and the real scope of the role. Take the time to make it accurate, engaging, and candidate-friendly - the effort pays off in the quality of applications and ultimately, the people you bring on board.
